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About Me

I am a consumer psychologist with expertise in behavioral insights and public health. My passion is to help businesses understand their customers better and create effective marketing strategies to reach them. With years of experience in consumer research, I have developed a unique perspective on what drives consumer behavior and how businesses can leverage that to their advantage. ​ This website is dedicated to showcasing my experience in developing successful marketing campaigns for various businesses. From content strategy to branding to social media, I have a proven track record of delivering results. Please explore the website to learn more about my skills and experience.



Research Executive, Hitch Marketing

Developed and executed successful marketing campaigns to increase brand awareness and drive sales. Conducted market research to identify customer needs and preferences, resulting in a 20% increase in customer satisfaction. Managed a team of 5 marketing professionals to deliver high-quality work on time and within budget.


Behavioural Insights and Social Marketing Apprentice 

Public Health Liverpool

Led the development and execution of integrated marketing campaigns across multiple channels. Created engaging content for social media, resulting in a 30% increase in social media engagement. Conducted in-depth market research to identify new opportunities for growth and expansion.


Consumer Psychology Consultant 

Hungry Dragon 

Collaborated with cross-functional teams to create and implement marketing campaigns. Coordinated multiple events, resulting in a 15% increase in attendance year-over-year. Assisted in the development of marketing collateral and sales materials.



Level 6 Marketing Manager Qualification

The Professional Academy

Whilst working at Liverpool Public Health I studied a Level-6 Marketing Manager Qualification. 


MSc Consumer Psychology with Business

Bangor University

Modules included: Consumer Psychology Theory, Applied Consumer Psychology, Nudge and Behaviour Change, Marketing Strategy, Marketing Analysis, New Venture Creation and ELOP*10 (​​Environment-Focused Learning & Operative Platform).


BSC Psychology with Clinical and Health Psychology 

Bangor University

Modules included: Consumer Psychology, Psychology of Addictive Behaviours, Intelligence, Control of Mental Processes, Research Methods, Personality & Individual Behaviours.


Brand Strategy & Positioning  Marketing Research     Campaign Management    Content Creation  Social Media    Event Planning    Public Relations    Creative Strategy

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